Corporate Communication and Brand-Building

Effective, sustained corporate communication and brand-building efforts need to have a solid foundation in research and strategy.

Occupying a critical and integral role in the Creative Department of several advertising agencies, I have been involved in scores of media campaigns. This involvement is vital, and by stages leads, to the final shape of the campaigns. During the development of every campaign, I have studied research findings on key parameters, and represented the Creative Department in discussions among key personnel in Marketing, Brand Management, Account Management and Media. With the combined inputs of these key people leading to the formulation of the Advertising Strategy, it is my responsibility to translate that strategy into a creative advertising campaign, suitably adapted to media such as TV, Radio, Press and Outdoor, and guaranteed to accomplish the goals set out in the Advertising Strategy.

My experience as a key Creative person has helped me

a)        Amass a wealth of information in various fields,

b)        Interact with decision-makers from different portfolios, and

c)        Make a significant contribution in corporate image-building and brand-building.

Quick Profile

Language

My language-skill is multi-dimensional; it is a blend of a capacity to analyse a mass of information, jumbled or arranged, a capacity to be deep, comprehensive and exhaustive in my analysis, a capacity to understand and assimilate the whole, and a capacity to capture the essential. And, perfect grammar and orthography complement my ability in language, and guide me in achieving precision and clarity in the articulation and documentation of any form of communication: An idea, scenario, synopsis, strategy, or a report.

My experience as a writer in and a practitioner of the English language has helped me develop myself as a

a)        Communicator who is truthful, committed, and responsible to his audience as well as to the organization he represents,

b)        Trainer who has the knack and the patience to impart skills necessary to the writing of advertising copy or any other business documentation, and

c)        Teacher who believes in instilling enthusiasm and confidence in his students and guiding them towards knowledge through a joyous self-discovery.